The Soft White Sixties

San Francisco’s soul-rock band The Soft White Sixties recently made a move to Los Angeles — and while this relocation certainly figures as a big subject factor on their upcoming album, it’s not the only thing on the band’s minds.
The band will be releasing a new album in 2018, produced by Elijah Thomson (Father John Misty, Delta Spirit) and also recorded each track in both English and Spanish during sessions that began on Election Night. Growing up speaking both languages, frontman Octavio Genera always wondered what it would be like to sing in Spanish, it just didn’t occur to him to try it professionally, and he wasn’t sure there was space for it within the band. “Speaking and singing in a language are two different things,” says Genera. “There was a feeling of joy and passion when I sang these songs in Spanish that I wasn’t expecting. And then hearing the songs back — it was right.”
For the first single, “Brick by Brick”, Genera took a very personal approach. “That song is my version of my grandparents coming here to better themselves and their children, and I’m thankful they did,” he explains. “I am here, and I am who I am because of it.”